June 2021 Recognition of a team or individual for superior performance is only one factor in building a brand. Building a national brand requires aligned actions, shared values, high performance, team unity, unselfish players, passionate fans, supportive administrators, and positive press. The link below honors some of the many Longhorn brand builders. Those who have…
1939 Coach Disch last year – Bibb Falk continues to build on the Disch Legacy. The team goes undefeated in the SWC for the first time in 20 years. …
By Nathan FennoStaff Writer Dec. 3, 2019 BOSTON — The brains arrive at all hours in white cardboard boxes stamped “RUSH!” Inside each package is an inch-and-a-half-thick foam liner and a red bag protecting an ordinary white plastic bucket. When a courier service delivered Kevin Ellison’s brain to the Bedford VA Medical Center near Boston just…
Jackie Swaim Herkie Walls Jill Sterkel
Hand written resume’ written circa 1966 by High School Coach Gustafson ! 1968- 1996- Coach Cliff Gustafson Darrell Royal, then the athletic director at Texas, gets credit for hiring Cliff in 1968. Royal was asked in 1994 if he ever dreamed Gustafson would be so successful. He responded, “Hell, no, If I’d known that,…
Do or Do Not Playing the game for these special moments 2001 to 2016- Coach Jerritt Elliott Coach Jerritt Elliot – The Bloom is on! Coach was the right hire at the right time in Longhorn Volleyball history. His decision to incorporate the best from the past into the best of the present helped build…
The Inner Wounds From Sports Injuries by Larry Carlson The strong impact of athletics upon so many Americans cannot be understated. Most of us who participated in athletics in high school benefited from the experiences that came with it. Commitment. Camaraderie. A sense of belonging and of accomplishment. Still, there was adversity to overcome. Some…
Rusty Coffee Frank was a very special guy to me and tried to help me improve my performance as an athlete while growing up in the locker rooms! His adoptive son Randy was a classmate at Brykerwoods Elementary since we lived in the same neighborhood! I remember his neighbor had a pet lion which was…
A great story of triumph over adversity, surviving a German Forced labor Camp that leads to a historical mark in football that can never be duplicated. Edited by Billy Dale Important: Before you read one of the greatest Longhorn sports stories in the history of college football, click on the link below for a preview….
Part III of “A Trilogy + 1 “ football and neurodegenerative diseases The book “Loving Sports” by Jessica Luther and Kavitha A. Davidson states that the Onion each year after the Super Bowl uses shredded concussion Studies as confetti to celebrate the end of another season. It is a “cruel, biting humor that reminds us…