Life magazine promotes the Longhorn Brand and, by extension, the Southwest Conference. During pre-television days, magazines were the primary source of content and photos depicting American Life, science, politics, and culture with “Life” as the media leader for photojournalism. On November 17, 1941, Life celebrated the University of Texas and 14 Longhorn players. 13.5 million people…
From 1893- 1933, Texas football was consistently good, but by 1933, it was ugly. Texas had its first losing season. In 1936, the Horns were bottom dwellers in the SWC. Texas needed a football guru to turn the program around from the Chevigny debacle and found one in former Aggie and Nebraska coach D.X. Bible….
Track is the only sport in which athletes reveal their character to the fans as the event unfolds. In the picture below, Preston Davis (left) and Richard Romo (right) mirror the internal struggle that occurs thousands of times for UT athletes as they write their story in the History of U.T. Track. 1920…
Longhorns devastate a good Oregon team 71-7. Even without a bowl appearance, the 1941 Longhorns are one of the most important teams in Longhorn football history. They notched the programs’ first #1 ranking ever, and two Horns make the consensus All-American team. The Longhorns win the first-ever Golden Hat Trophy against OU. Texas coach Bible…
COACH TEX ROBERTSON – 1935-1950 Coach Robertson learned to swim in Sweetwater, Tx. Tex Is an alternate in the 1932 Olympics Coach’s 72 SWC swimming champions, 17 All Americans, 4 Olympians Develops Camp Longhorn- one of the nations best summer camp programs. He is best known for inventing the flip turn. 1950 is NCAA Coach of…