Conradt and Olympians,Bill Atessis,  Texas-OU,  the photo shoot  of 1941
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Conradt and Olympians,Bill Atessis, Texas-OU, the photo shoot of 1941

Life magazine promotes the Longhorn Brand and, by extension, the Southwest Conference. During pre-television days, magazines were the primary source of content and photos depicting American Life, science, politics, and culture with “Life” as the media leader for photojournalism. On November 17, 1941, Life celebrated the University of Texas and 14 Longhorn players. 13.5 million people…