Brand Building, Swimming, Track stars, Mauldin’s, Snyder, and Harmon

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LONGHORN BRAND BUILDERS

By 1916 all major Universities realized that sports did a better job of increasing academic standards, school loyalty, and student enrollment than promoting the educational benefits of the school.

So the race was on, and a building boom followed for sports facilities.

With this in mind, TLSN added “The Brand Builders” to the navigation tool at the top of the TLSN website. This section includes exclusive comments, oral history, interviews, and biographies of 45 former Longhorns. This Brand Builder site is dynamic, not static. So, additions to the TLSN website are the rule, not the exception.

Click on Ben Crenshaw’s oral history to follow the pathway to all who have shared their stories as part of the history of Longhorn sports on TLSN.

https://texas-lsn.squarespace.com/ben-crenshaw

Below are 3 example links to TLSN track stories by four Longhorn brand builders who have shared their story – Ricardo Romo, Dave Morton, and Carl Johnson’s story as written by track Captain Byrd Baggett.

On March 4th, 2022 The University of Texas kicked off the “What Starts Here” fundraising Campaign. Here are a few photos of some Longhorn brand builders who attended the event. Each has a “what starts here story” that is deeply rooted in Longhorn sports heritage.

There is no Longhorn brand without fans. Their passion and pride in our great university are the cornerstones of the Longhorn nation. These two great Horn fans’ enthusiasm was contagious at the U.T. Athletic festivities. Horns ???? and Eyes ???? up for David Bastress and Charlie Mauldin.

For fans of the Longhorn nation, please share your “keepsakes pressed between the pages of your memory book” to Williamdale@msn.com. The link below gives some example testimonials from football fans, but TLSN is more than just a football site with fan pages for all Longhorn sports.

https://texas-lsn.squarespace.com/player-and-fan-memories

The description of a Longhorn fan is at :

https://texas-lsn.squarespace.com/theanatomyofalongornfan

Longhorn Swimming Great Bryan Jones

Under Eddie Reese and Kris Kubik at the University of Texas, Bryan Jones was a 15-time Big XII champion, five-time NCAA champion, and a 22-time all-American. He was also a six-time U.S. national champion, earning him a place on the USA National A team. He served as team captain of the 2000 Longhorn’s NCAA Championship team.

He is a former world record holder as part of the 200 freestyle relay and set an American record in the 50-meter butterfly. Internationally, Jones was a member of the 1998 and 2001 World Championship teams, the 1997 World University Games team, the 1998 Goodwill Games team, the 1999 Pan Pacific team, and the 2003 Pan American Games team.

He gave back to the sport by serving on the board of directors of USA Swimming from 1998-2008.

The History of Longhorn Men’s swimming from 1979-2000 is at:

https://texas-lsn.squarespace.com/19792000-coach-reese

TLSN is not associated with the UT Athletics Department or any organization closely aligned with UT.

TLSN is an independent organization celebrating Longhorn Sports History and assisting qualifying Horns who need temporary financial assistance.

The TLSN website and newsletter are free, educational, historical, and insightful, sharing Longhorn sports history through the eyes of those who created it.